In the spring of 2004, Bill Caswell the founder of Caswell Corporate Coaching Company (CCCC, a company that coaches CEOs and senior executives in Canada, U.S., Mexico, Austria and Russia) was invited by a well-established career counseling company to provide guidance to some of their senior executive clients. He took on this assignment in the spring of 2004, coaching executives in Ottawa, London and Winnipeg

The intervening time, created the opportunity for CCCC to form the CCI division. In a gesture of public goodwill, CCI took on needy clients on a no-charge basis although under no obligation to do so.

CCCC brought advantages to CCI of:

•  A superior, yet simplified personality assessment system

•  A means to match the person's personality to the job opportunity, not just the skills

•  The key elements of the " Respect Revolution ", not only in skill matching, but also in the selling process

•  A faster search mechanism employing the principles of the `chaos theory` and its statistical ramifications

Over the rest of 2004 and into 2005, CCI built up its own client base. Word-of-mouth referrals spoke well of CCI's effective approach and caring attitude, allowing the company to expand and enjoy clients not only in Ottawa but also in Penetanguishe, Toronto, Washington DC, Vienna, Austria, Barcelona Spain, Dubai UAE and Saudi Arabia.